Building a Business That’s MORE Than It’s Cracked Up to Be

A bad night’s rest at our coastal resort found us starting our day off on the wrong foot, but when my wife Tricia and I ventured down Daytona’s South Atlantic Avenue and found our breakfast stop – The Cracked Egg Diner – things began looking much, much brighter. The contrast from where we had come from to where we were totally made my day, and it helped to reinforce fundamental business principles in a very real way. Here’s what I found…