Most anyone who produces anything (books, videos, toys, cars) can tell you the three major forces that are constantly tugging at each other: Cost, Time, and Quality. Essentially, you can pick two of these items, but the third will be pulled from the sum of the other two. For instance, if I choose to do a quickly done project with high quality, I should expect to pay more for it. Similarly, choosing to go on a reduced budget within a short timeframe, I should expect to find a sacrifice in quality. The opposite is true if I choose a high budget and a longer production time – quality will certainly go up.
For some time I’ve prided myself in the fact that I’ve been able to still provide quality in spite of a lack of time or funding in most of the productions that I’ve been asked to produce. However, in taking a closer look at the three pulls, they do little to recognize the intrinsic value of the artist(s) involved in the project. Let me explain.